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Wholesale Cellular
A concept that has been used successfully
in dozens of industries, with hundreds of products, is now
being applied with some success in the world of cellular
phones. Wholesale cellular handsets and accessories are truly
becoming big business. The reduction in cost for one or many
cellular phones will probably be incentive enough to look
into this industry. But that's not all!
The world of wholesale
cellular also includes mobile service
plans, billing plans, consulting, training and management
services. You may even find such services as call testing,
phone programming and other associated services under the
wholesale cellular umbrella.
Many of the dozens of companies now
offering wholesale cellular phones and accessories work
exclusively with customers who are in the business of reselling
cellular products or providing these products along with
cellular services. In essence, these companies are truly
for wholesale cellular customers only – those that
can provide a sales tax identification number and other
business license information that shows they are a valid,
established retailer/reseller.
Included in the category of wholesale cellular as well are
programs that reach far beyond the usual cell phone handsets
and ear buds. Many of these wholesale cellular merchants
also focus on solutions for the cellular communication problems
that face retailers and end users every day. Services offer
might include help with designing a showroom, even supplying
some are all of the materials for wall or case display; sales
and demonstration packages for sales representatives; repair/testing
services in the laboratory or on site. (Most of them have
policies that allow their wholesale cellular customers to
rotate stock if the phones and accessories are not sold within
30 days of receipt of the order.)
Combing the benefits and services offered by several wholesale
cellular suppliers into a hypothetical wholesale merchant
may be a good way to get a picture of just what wholesale
cellular has to offer today. First of all, many of the suppliers
will accommodate requests for single phones or at least work
with those who need small numbers of individual handsets.
Some of the wholesale cellular merchants have established
trade/used sectors in their business to handle these requests.
When in doubt as to what is available from a wholesale cellular
supplier, ask. Some of them even support and administer monthly
auctions of pre-owned and refurbished phones.
Another area of development in wholesale cellular is the
activity of trade agents and sellers of pre-owned and refurbished
phones. In addition, many of these companies and wholesale
cellular agents have started to work in the exciting area
of wireless devices such as PDA and music. This is just the
beginning of the growth in wholesale cellular and communications
businesses. Most of these wholesale cellular merchants also
stock and supply a wide range of batteries and chargers from
the manufacturers of original equipment. For those resellers
and service professionals who insist only on original equipment
parts, many of the wholesale cellular merchants warehouse
brand name parts for repair and refurbishing.
For an overview of what the wholesale
cellular industry
is up to, it might help to check in with the Wireless Industry
Association (which started as the National Association of
Cellular Agents in 1986). This organization tries to help
dealers, agents and retail shops with issues that arise,
including contracts, technology issues and supply problems.
The group also maintains a clearinghouse for wholesale cellular
equipment, with worldwide distribution.
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