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First things first. It is critical that anyone
considering buying or selling in the wholesale flowers business
realize that this is a massive industry. There are, literally,
hundreds of top-quality suppliers and well-established companies
that provide the finest blooms to be found anywhere. The
choices in colors, types of cut flowers and accessories has
grown to the point that just choosing a supplier can be a
But there is good news – most
of the merchants in the wholesale
flowers business have a bit more than the profit motive
in mind. Many of them are truly passionate about flowers
and about giving the wholesale flowers customer the most
beautiful product for their money.
A second piece of great news – many
of the suppliers of wholesale flowers will provide any
item in their catalog at wholesale pricing, to the individual,
with no sales tax or business license requirements. This
means that anyone can enjoy the most beautiful flowers
in the world without having to meet some of the retail/reseller
requirements. Of course, there are wholesale flowers suppliers
who work exclusively with retail stores, designers and
professionals who supply this tax/license information.
But a few simple questions and a bit of reading in the
catalog or online will clarify the company's policies.
If you are concerned about getting the right type of flower,
in the right amount and in colors that match your needs,
never fear. Some of the long-standing wholesale flowers merchants
have people with decades of experience in the flower business,
in addition to horticulturists and professional designers
What specific features should you ask about when starting
with a new wholesale flowers supplier? It may be best to
begin with a question or two about the guarantee policy.
Find out, from the beginning, how you will be treated if
the flowers you order are not fresh, are damaged, or if the
order is simply not correct. With products such as cut flowers,
floral displays, as well as with other perishable items such
as food, it is always good to have solid knowledge of the
guarantees and warranties provided by the seller.
Some wholesale flowers merchants take
a great deal of pride in the fact that they not only supply
flowers in large amounts and get the orders right, but
that they have actual stores and showrooms that allow them
to display their product to visitors and potential buyers.
There are companies in the wholesale flowers business that
are actually brokers, office-bound individuals who "broker" flowers
between the grower and the customer. While many of these
folks are quite good and have excellent track records,
those companies that can actually see their flowers and
control their condition on a daily basis do have an advantage.
Finally, make sure that you understand
how many stems are in a "bunch" of flowers, if you purchase wholesale
flowers by the bunch. In addition, ask what the minimum order
is and find out when "free shipping" kicks in.
With some companies, this can start as low as $100 or $150.
Before you confirm an order, online or on the phone, make
sure you understand how, and when the flowers will be shipped.
You will probably then be ready to enjoy the hundreds of
varieties of roses, carnations, lilies and other fine flowers
from a wholesale flowers supplier.
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