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There are probably more
possibilities in the wholesale novelties field than in
any other wholesale/retail undertaking. Why? Simply because
there are so many truly "novel" ideas
and products swirling around the globe and finding their
way into the hands of the buyer. By some counts there are
4,000 or 5,000 distinct items in the warehouses of wholesale
novelties merchants and many of them can be purchased in
large quantities for pennies on the dollar!
Of course, many suppliers of wholesale novelties work only
with retail stores and other established resellers who pay
state sales tax and other business fees for their retail
site. But these wholesale novelties merchants also work closely
with the public, in some cases selling novelty items at discount
prices to the individual buyer. While the price may not be
as low as if you purchased a small truckload of key chains,
pens or whoopee cushions, you can still benefit by buying
from a wholesale novelties supplier. Many of these vendors
will tell you they are first and foremost a wholesale business.
However, they will allow individuals to buy sample or single
units on specific items. Tip: Make sure you know what the
supplier's minimum order is. In many cases it's only $50.
One of the keys to understanding this business is knowing
that with a lot of wholesale novelties merchants, their inventory
comes through the liquidation process. What does this mean?
Quite simply, the thousands of items you see in an online
list or in a printed catalog are novelties that are being
swept off the shelves or from the warehouse because the company
wants to move them and make room for new product. This can
mean that once you buy a particular item (or 100 of the item)
and sell them, there may be no more to offer to your customers.
This is good information to have. In fact, seeing the item
in a wholesale novelties list does not mean it will be available
for shipping this afternoon.
Two groups that benefit from the huge wholesale novelties
market are non-profit organizations and corporations. In
the case of non-profits, wholesale novelties are perfect
for church and school fundraisers, church fairs and picnics,
civic organizations and clubs. If your company needs several
hundred novelty items, such as drinking cups, giveaway pens
or some unique gag gift, these suppliers will be happy to
Many wholesale novelties merchants have experienced staff
members who will work closely with non-profit organizations
and corporations to make sure that the items are right for
the project and that if the event is a fundraiser, the selling
processing is handled smoothly and accurately. Many schools,
churches and clubs can make three or four times their original
investment offering some of these fun items!
If you are interested in small toys, inexpensive prizes,
sports-related items, disguise glasses, hand buzzers, or
gag gifts of every description, and have a fundraising event
or corporate activity on the calendar, contact one of the
many wholesale novelties suppliers. If you are a retail shop
or a regular at the flea market/swap meet sites, these merchants
can help you make a tidy profit in wholesale novelties.
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