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Home > Wholesale Articles > Perfume

Wholesale Perfume

If there is a wholesale industry that attracts more attention from a devoted percentage of the population it would have to go a long way to outrun the excitement and mystery of the wholesale perfume industry. While purchasing the world's finest fragrances from exclusive retail outlets carries its own rewards, getting many of the same top-name perfumes at greatly reduced prices is equally rewarding.

For one thing, these fine perfumes can be acquired through wholesale perfume distributors at prices that are up to 80 percent lower than retail! In addition, many suppliers of wholesale perfume will sell directly to the public at discount prices. While the numbers may not be as low as with true wholesale perfume transactions, the savings are still significant.

As with any true wholesale system, buying in volume reduces prices. Many wholesale perfume distributors work exclusively with retail stores and boutiques that purchase large amounts of perfumes and colognes for display at their walk-in site. These resellers generally provide the wholesale perfume merchant with sales tax numbers and other business license information that identifies them as established retail stores. But this does not cut out the individual in some cases. Tip: When talking with a wholesale perfume supplier for the first time, ask questions. Make sure you understand their minimum order policy and their requirements for selling direct to the public.

A bit of advice may be good at this point. Don't think that the perfumes, colognes and fragrances you get are imitations because the wholesale perfume merchants sell at amazingly low prices. In just about every case, the buyer of wholesale perfume is getting true brand name items identical to those found on the shelves of select department stores. You will find Chanel, Ralph Lauren, Estee Lauder, and more in the perfume and cosmetics offered by wholesale suppliers and distributors. As more than one merchant in the wholesale perfume business emphasizes, they sell only top name products, not imitations or "expired" items. While some of the product may be in a different package than the more elaborate retail packaging, the product is one and the same. Tip: Make sure that any imitation or sub-standard product is clearly marked as such. The price should not be the same for these as for the first line perfumes and fragrances.

Just a couple of examples to give you an idea of the possibilities in the wholesale perfume trade: Giorgio Beverly Hills Eau De Toilette Spray, 3 oz. $36.34, a savings of 44 percent; Amor Amor by Cacharel Eau De Toilette Spray, 1.7 oz. $34.49, a savings of 28 percent.

Reputable wholesale perfume suppliers and distributors make a strong effort to establish contacts around the world, so that the latest and most popular perfumes are available to their customers. Because of the demand in the wholesale perfume industry, those who buy wholesale for their own stores sometimes find supply limited for the most popular fragrances. While this can be a problem in the short run, most wholesale and retail merchants will tell you that the demand for a certain perfume or fragrance is so strong, customers will wait. In fact, this is one of the factors that can make the wholesale perfume business so enticing. The challenge of getting exactly the right perfume at a great price keeps many suppliers in the business.

This article may not be copied, altered or used, in whole or in part, without the prior written permission of 4WholesaleUSA.com. All rights reserved.


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